Google announced its 2025 Pixel lineup at the Made for Google event. The lineup consists of four phones: the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold. All phones have received upgrades to the processor and other hardware, along with the promise of seven years of operating system updates, making them some of the longest-supported Android devices ever. Google also introduced new AI-powered features to improve photography, device usability, and overall performance.
The launch schedule is as follows:
- Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL: August 28, 2025
- Pixel 10 Pro Fold: October 9, 2025
The base prices are:
- Pixel 10: $799
- Pixel 10 Pro: $999
- Pixel 10 Pro XL: $1,199
- Pixel 10 Pro Fold: $1,799
Pixel 10 (Base Model)
The Pixel 10 is Google’s latest entry-level flagship, designed to provide the most essential features of the Pixel series at the lowest starting price.
Specifications:
- Display: 6.3-inch OLED, 120Hz refresh rate
- Processor: Google Tensor G5
- RAM: 12GB
- Storage options: 128GB or 256GB
- Rear Cameras: 48-megapixel wide, 13-megapixel ultrawide, 10.8-megapixel telephoto
- Battery life: Over 30 hours
- Wireless charging: Pixelsnap Qi2-certified
- Wired charging: 0-55% in ~30 minutes with 30W USB-C adapter
Pricing & Preorder Options:
- 128GB: $799
- 256GB: $899
- Available at Amazon, Best Buy, and the Google Store
- All three retailers offer a $100 gift card or store credit with the purchase of either storage option
The Pixel 10’s main selling points are its combination of a fast processor, triple-lens camera system, long battery life, and support for AI-based features with a comparatively lower starting price than the Pro models.
Pixel 10 Pro
The Pixel 10 Pro includes several improvements over the base Pixel 10. While the screen size is identical (6.3-inch OLED), it provides higher resolution, higher maximum brightness, and a refresh rate ranging from 1Hz to 120Hz.
Specifications:
- Display: 6.3-inch OLED, 1Hz–120Hz refresh rate
- Processor: Tensor G5
- RAM: 16GB
- Storage options: 128GB, 256GB, 512GB, 1TB
- Rear Cameras: 50MP wide, 48MP ultrawide, 48MP telephoto
- Video recording: 8K capability
- Wireless charging: Pixelsnap
- Other features: Wi-Fi 7 support, Ultra-Wideband chip
- Battery life: Similar runtime to Pixel 10
- Bonus: Includes a 12-month subscription to Google AI Plus (normally $19.99/month)
Pricing & Preorder Options:
- 128GB: $999
- 256GB: $1,099
- 512GB: $1,219
- 1TB: $1,499
- Retailers: Amazon, Best Buy, Google Store
- Each purchase comes with a $200 gift card or store credit
The Pixel 10 Pro is designed for users who need extra memory, higher camera capabilities, advanced connectivity, and enhanced AI features, making it suitable for photography enthusiasts and power users.
Pixel 10 Pro XL
The Pixel 10 Pro XL shares most of the Pro’s features, with the key difference being the larger 6.8-inch OLED screen.
Specifications:
- Display: 6.8-inch OLED, 1Hz–120Hz refresh rate
- Processor: Tensor G5
- RAM: 16GB
- Storage options: 256GB, 512GB, 1TB
- Rear Cameras: 50MP wide, 48MP ultrawide, 48MP telephoto
- Video recording: 8K capability
- Wireless charging: Pixelsnap Qi2.2-certified at 25W
- Wired charging: 0-70% in ~30 minutes with 45W USB-C adapter
- Other features: Wi-Fi 7, Ultra-Wideband chip
- Battery life: Comparable to standard Pro
Pricing & Preorder Options:
- 256GB: $1,199
- 512GB: $1,319
- 1TB: $1,549
- Retailers: Amazon, Best Buy, Google Store
- All preorders come with $200 gift card or store credit
The Pixel 10 Pro XL caters to those who prefer a larger display for media consumption, gaming, or productivity while retaining all the advanced features of the Pixel 10 Pro.
Pixel 10 Pro Fold
The Pixel 10 Pro Fold is Google’s third-generation foldable phone. It combines the power of the Pro line with the versatility of a foldable device.
Specifications:
- Outer Display: 6.4-inch OLED, 60Hz–120Hz
- Inner Display: 8-inch OLED, 1Hz–120Hz
- Processor: Tensor G5
- RAM: 16GB
- Storage options: 256GB, 512GB, 1TB
- Rear Cameras: 48MP wide, 10.5MP ultrawide, 10.8MP telephoto
- Video recording: 4K
- Wireless charging: Pixelsnap 15W
- Other features: Wi-Fi 7, IP68 dust and water resistance
- Bonus: Includes a 12-month subscription to Google AI Plus
Pricing & Preorder Options:
- 256GB: $1,799
- 512GB: $1,919
- 1TB: $2,149
- Amazon: $300 gift card
- Google Store & Best Buy: $350 gift card or store credit
The Pro Fold is ideal for users seeking the largest screen for multitasking, plus the durability of water and dust resistance, all while leveraging Google’s latest hardware and AI features.
US Carrier Deals & Incentives
Purchasing through a carrier may offer discounts, trade-ins, or monthly payment plans. Keep in mind that carrier deals often lock the phone to that network.
Verizon:
- Unlimited Upgrade plan: Pixel 10 Pro 256GB free with trade-in of eligible Google, Apple, Motorola, or Samsung phones
- Pixel Pro Fold 256GB: $1,000 off with trade-in
- Unlimited Ultimate & Unlimited Plus subscribers: 6 months free Google AI Pro
T-Mobile:
- Pixel 10 128GB: “Free” via $800 bill credits over 24 months with new line on Essentials or qualifying plan
- Pixel 10 Pro 128GB: Up to $800 off with trade-in of eligible phones
- Trade-in + monthly credits structure applies for both new and existing customers
AT&T:
- Pixel 10 128GB: $7.99/month on postpaid unlimited plan via monthly bill credits, no trade-in required
- Pixel 10 Pro 128GB / Pixel 10 Pro XL 256GB: Free with trade-in of any previous generation Pixel phone
- Discounts delivered via monthly bill credits
Carrier deals may split the cost over monthly payments or require trading in an old device, but can significantly reduce upfront costs or provide “free” access to select models.
Summary
- Preorders are available through Amazon, Best Buy, Google Store, and major US carriers
- Gift cards or store credits are included for almost all models
- Carrier deals provide monthly credits or trade-in savings but lock phones to their networks
- The Pixel 10 Pro Fold is the most premium device with the largest foldable display and IP68 water/dust resistance
- The Pixel 10 Pro XL offers the largest standard screen
- The Pixel 10 Pro provides the best balance of specs, camera, and storage options
- The Pixel 10 is the entry-level flagship with the essential features of the new Pixel lineup
All models come with the Tensor G5 chip, Pixelsnap wireless charging, long battery life, and seven years of OS updates, making them strong contenders for anyone looking to future-proof their smartphone.
